No, it's not a hoax or torrent. Every week, PCGamer gives away a million (1,000,000) copies of a game, and this week it happens to be GTR Evolution. All it costs is giving your email address (presumably for ads) and a Facebook like. So if you haven't got it, this is a great chance. If someone wants it but doesn't have Facebook, give me a shout and I'll see if I can get the key for you by liking them http://www.pcgamer.com/2014/07/23/free-steam-key/